Overtrue
Early Access Open

Beauty
delivered
in minutes.
Try it. Buy it.

Overtrue brings personalised beauty to your doorstep in minutes. Try every product. If it doesn't suit you, send it back. Shop with confidence every time.

30 min
To your door
100%
Try before you buy
0%
Regret, guaranteed
Start Your Beauty Passport

Get your personalised beauty
delivered in minutes.

— people have already joined the early access list
⚡
Pre-sale closes 30 April 2026 — Early sign ups will get first access and free gifts
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Skin Tone *
Fair
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Undertone *
Cool
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Skin Concern *
Acne & Breakouts
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Personalised Beauty · Zero Shade Regret · 30-Minute Delivery · Try & Buy · Personalised Beauty · Zero Shade Regret · 30-Minute Delivery · Try & Buy · Personalised Beauty · Zero Shade Regret · 30-Minute Delivery · Try & Buy · Personalised Beauty · Zero Shade Regret · 30-Minute Delivery · Try & Buy ·
41%
of beauty shoppers have bought the wrong shade and deeply regretted it.
😟

Thousands of choices, zero clarity

More options means more confusion — not more confidence.

🎨

Swatches lie. Screens lie.

What looks perfect on screen looks wrong on your skin.

💸

You pay the price for guessing

Unused products pile up. Confidence takes the hit.

The Shade Struggle is Real

The beauty
industry has a
confidence crisis.

Shade mismatch has always been a problem — and it's getting worse. As product ranges explode, the gap between what's available and what actually works for you keeps growing.

Other beauty platforms have solved discovery. They have not solved confidence. You're still guessing. You're still regretting. We hear you.

"I have a drawer full of foundations I'll never wear."
— Every beauty lover, everywhere. We built Overtrue for her.
The Overtrue Experience

4 steps to beauty
without compromise.

We rebuilt beauty shopping so every product you own is one you truly love — no guessing, no returns, no regret.

1
🪪
Understand You
Your Beauty Passport
Tell us your skin tone, undertone, concerns, and style. We build your Beauty Passport — the blueprint for everything we send you.
2
✨
Personalised for You
Your Personalised Selection
Using your Passport, we handpick shade-matched products for your skin identity. Every product chosen for you — no guessing.
3
🛵
Try at Home
At Your Doorstep in Minutes
We deliver fast. Try everything in your own light, your own mirror. Doesn't work? Send it back — no questions, no hassle.
4
💛
Only Pay for What You Love
Purchase with Confidence
Keep what you love, return the rest. Every product from Overtrue is one you chose with total confidence.